3 Essential Online Business Systems

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I’m a big fan of online businesses. They provide uncapped income potential, freedom and the ability to impact people’s lives in a positive way. But starting a business isn’t easy. It takes hustle, heart and hard work. More importantly, it requires some strategic planning to be profitable. This is business after all. I don’t know… Read More

Are You Struggling to Get More Referrals?

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referrals

According to a study by Christophe Van den Bulte, a marketing professor at The Wharton School of Business, a referred customer is 25% more valuable than a customer that is not referred. It’s also been proven by research that customers acquired by a referral are more loyal than ones who aren’t. A sound referral program… Read More

The Definitive Guide to Creating Profitable Strategic Partnerships

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In 1980, Microsoft partnered with IBM to bundle Microsoft’s operating system, “DOS”, with IBM computers. Not only was Microsoft paid a royalty for every sale, but they also continued to sell their own version simultaneously. When the IBM PC debuted, Microsoft was the only company that offered an operating system, programming language, and application software for… Read More

Branding vs. Marketing – What’s the Difference?

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Companies around the globe spend billions of dollars annually to get in front of their clients and consumers. Yet and still, I find that some folks, even brilliant professionals, mix up marketing and branding. While the two are related, they serve two different functions. Branding vs. Marketing The simplest way to explain the difference between… Read More