Why Positioning Matters

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Positioning is one of the most important aspects of building a thriving business. The more narrow and focused your scope, the stronger your business will be in the long run. In my opinion, it’s better to have a large piece of a smaller pie than to have a very small piece of a big pie. Let me… Read More

Branding vs. Marketing – What’s the Difference?

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Companies around the globe spend billions of dollars annually to get in front of their clients and consumers. Yet and still, I find that some folks, even brilliant professionals, mix up marketing and branding. While the two are related, they serve two different functions. Branding vs. Marketing The simplest way to explain the difference between… Read More