120 Marketing Tactics for Entrepreneurs

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Marketing is a very complex discipline, some even refer to it as a science. It doesn’t have to be overly complicated though. You can find great success with even the simplest marketing strategy. The key to the success part is consistency. Many entrepreneurs make the mistake of trying 1,000 different things and check to see what… Read More

21 Experiential Marketing Ideas for Brand Managers

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Experiential Marketing is a practice that allows consumers to experience, sample, and/or test out a brand, product, or service in an attempt to create an emotional connection. The purpose of utilizing experiential marketing campaigns is to create an experience that allows consumers to engage and connect with your brand in a real-life, organic, and full-sensory… Read More

Are You Struggling to Get More Referrals?

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According to a study by Christophe Van den Bulte, a marketing professor at The Wharton School of Business, a referred customer is 25% more valuable than a customer that is not referred. It’s also been proven by research that customers acquired by a referral are more loyal than ones who aren’t. A sound referral program… Read More

Branding vs. Marketing – What’s the Difference?

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Companies around the globe spend billions of dollars annually to get in front of their clients and consumers. Yet and still, I find that some folks, even brilliant professionals, mix up marketing and branding. While the two are related, they serve two different functions. Branding vs. Marketing The simplest way to explain the difference between… Read More