The 4 Stages of Brand Development

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Brand Development is a very important that gets overlooked at times, often times replaced with the marketing and sales processes. Whether they realize it or not, every entrepreneur and business owner is building a brand. It’s always best if the brand development process is intentional and not done on the fly. Not all brands are… Read More

Branding vs. Marketing – What’s the Difference?

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Companies around the globe spend billions of dollars annually to get in front of their clients and consumers. Yet and still, I find that some folks, even brilliant professionals, mix up marketing and branding. While the two are related, they serve two different functions. Branding vs. Marketing The simplest way to explain the difference between… Read More