Many solopreneurs and small business owners have big aspirations with small business budgets. So the name of the game from an entrepreneurial stand point is ROI. So how do you get more bang for your buck and make every one of your dollars stretch?
Well, this digital age makes it easy for small businesses to compete with the big boys.
One of the struggles I come across most when talking with entrepreneurs is finding creative, but more importantly, cost-effective ways to get exposure for their business.
I decided to share a few effective ways to get more exposure for your business, just cause I’m a nice guy.
There very few marketing tactics that are more effective than public speaking from a business perspective. While it takes time to hone your speaking skills, public speaking doesn’t have to put a dent in your wallet. If anything, speaking makes your pockets fatter.
Standing in front of your target audience and demonstrating your expertise does three very important things for your business. First, it positions you as the go-to authority in your industry. Second, it puts you in front of warm leads. Lastly, it allows you to spread your ideas and messages while generating a direct or indirect income.
Some people hire speaking coaches, but organizations like Toastmasters are also great ways to help you develop into a successful public speakers. If you’re an entrepreneur, you need to pursue and take advantage of as many speaking opportunities as possible.
Help A Reporter Out (HARO)
Entrepreneurs spend an enormous amount of time, energy and money on PR. Often times resulting in frustration or lackluster results that they can’t accurately measure or quantify.
Smart marketers are finding creative ways to get publicity for their brands by using services like Help A Reporter Out (HARO), which is at the elbow of connections between reporters on a deadline and eager entrepreneurs and experts looking to get exposure.
HARO costs you nothing but making the right pitch at the right time, which is much less expensive than hiring a publicist or full-service PR firm.
Attend Meet-Ups, Local Events, Conferences
In this online, virtual, anti-social world of ours, our once tight-knit relationships now consist of occasional rushed social interactions.
Nowadays, it’s about quantity and not the quality of our relationships. That’s exactly why real-life, face-to-face conversations are game-changing when it comes to building and maintaining great relationships.
Nothing separates you from all those “Facebook friends” or “Instagram followers” like a genuine conversation over lunch or coffee. Face-to-Face is the new black. Local meet-ups, special events, and conferences go such a long way when building a business. It’s impossible to ignore.
I’ve made so invaluable relationships from conversing with others at different types of events.
If you can’t afford to attend a major industry conference, there’s nothing stopping you from hosting your own meet-ups or events in your city. Share online via your social networks and build a name from there.
Start A Special Interest Group
Members of industry clubs and associations benefits from a number of things like; connections, affiliation with the association, and even exclusive access to data or events. Most times these memberships come with some type of price tag, which differs depending on the industry and clout of the group.
For those big dreamers with small budgets, why not start your own special interest group? Social networks like Facebook make it super easy to create groups and bring like-minded individuals together.
These groups serve as a place to meet, collaborate, and share experiences with your peers. Not only will you benefits from being a member, but you’ll be recognized as a person of value, one who brought all these people together.