They say that content is king and while I don’t completely agree with that I will say that content is extremely important to the success of your business.
Compelling content communicates your expertise. It allows you connect with your audience and start a conversation.
Taking that into consideration, your content should revolve around two focuses: one on the readers, the other on your business.
What does your audience want to know?
The most important aspect of content creation is the audience; that’s who you’re writing for.
In order to create relevant content for your audience you’ll need to know what kind of content they find interesting.
Know their challenges and how you can help them. The more you know about your audience the better and more relevant your content will be to them.
Remember to Remember: Relevance leads to Response.
Takeaway: Always keep the reader in mind.
What can your business do for them?
Not only should your content resonate with your audience, but it should also relate back to your business and its benefits.
Show how your business can help solve their problems. Become a troubleshooter.
Be able to create compelling offers that matter to them. Find a way to use your content as a way to make a connection between your business and things that matter to them.
Ask yourself, How does the content relate to your business?
Takeaway: Keep your offerings tied into the content
What About You?
What are you doing to make sure your content is relevant to your audience? How are you using content to promote our business? What else can you do to make sure your content is relevant?