Are You Struggling to Get More Referrals?

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According to a study by Christophe Van den Bulte, a marketing professor at The Wharton School of Business, a referred customer is 25% more valuable than a customer that is not referred. It’s also been proven by research that customers acquired by a referral are more loyal than ones who aren’t. A sound referral program… Read More

The Ultimate Goal of Lead Generation

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Lead Generation is a critical function of marketing and is the lifeblood of any business model. I’m not going to be talking about “how” to generate leads so much as “why” it’s important and needs to be a point of focus in your business efforts. We all heard the saying, “Always Be Closing” right?…. Well,… Read More

5 Simple Ways to Improve Your Email Marketing

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Email marketing is a staple for smart marketers, especially in this mobile-first internet era. And yes, social media has now taken center stage. But that doesn’t mean that email marketing is any less effective. The numbers don’t lie. If you’re going to use email marketing make sure you’re doing it right. Here are a few… Read More

The Definitive Guide to Creating Profitable Strategic Partnerships

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In 1980, Microsoft partnered with IBM to bundle Microsoft’s operating system, “DOS”, with IBM computers. Not only was Microsoft paid a royalty for every sale, but they also continued to sell their own version simultaneously. When the IBM PC debuted, Microsoft was the only company that offered an operating system, programming language, and application software for… Read More

Branding vs. Marketing – What’s the Difference?

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Companies around the globe spend billions of dollars annually to get in front of their clients and consumers. Yet and still, I find that some folks, even brilliant professionals, mix up marketing and branding. While the two are related, they serve two different functions. Branding vs. Marketing The simplest way to explain the difference between… Read More