Have you ever created content, pressed “Publish,” and wondered if anyone would notice? Ever launched a new product or service only to realize there’s no one around to buy it? WORST. FEELING. EVER. Listen, I get it. I’ve been there too. You put your time, energy and resources into your business. Blood, sweat, and tears…. Read More
3 Simple Ways to Sell More Products and Services
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The purpose of marketing is to make people buy or do something. A key aspect of the marketing process is the sale. As marketers, your job is to get people’s attention and sell them something. You do a bunch of research, take the time to build a relationship with your target audience, then make your… Read More
Are You Struggling to Get More Referrals?
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According to a study by Christophe Van den Bulte, a marketing professor at The Wharton School of Business, a referred customer is 25% more valuable than a customer that is not referred. It’s also been proven by research that customers acquired by a referral are more loyal than ones who aren’t. A sound referral program… Read More
The Simple 2-Step Marketing Strategy for Entrepreneurs
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Most people I know either get nervous or flat out cringe when they hear the word “marketing.” I get it… Marketing can be sleazy and overly complicated. It doesn’t have to be though. In fact, I prefer to keep it simple. For me, any given marketing activity falls into one of two areas, catch game… Read More
The Ultimate Goal of Lead Generation
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Lead Generation is a critical function of marketing and is the lifeblood of any business model. I’m not going to be talking about “how” to generate leads so much as “why” it’s important and needs to be a point of focus in your business efforts. We all heard the saying, “Always Be Closing” right?…. Well,… Read More
How to Leverage Social Proof to Increase Your Credibility And Build Your Audience Faster
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There is a really great quote by the late Cavett Robert, founder the National Speakers Association, that really helps put the power of social proof into proper perspective. Since 95 percent of people are imitators and only 5 percent are initiators, people are more persuaded by the actions of others than any proof we can… Read More
5 Simple Ways to Improve Your Email Marketing
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Email marketing is a staple for smart marketers, especially in this mobile-first internet era. And yes, social media has now taken center stage. But that doesn’t mean that email marketing is any less effective. The numbers don’t lie. If you’re going to use email marketing make sure you’re doing it right. Here are a few… Read More
The Definitive Guide to Creating Profitable Strategic Partnerships
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In 1980, Microsoft partnered with IBM to bundle Microsoft’s operating system, “DOS”, with IBM computers. Not only was Microsoft paid a royalty for every sale, but they also continued to sell their own version simultaneously. When the IBM PC debuted, Microsoft was the only company that offered an operating system, programming language, and application software for… Read More
Branding vs. Marketing – What’s the Difference?
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Companies around the globe spend billions of dollars annually to get in front of their clients and consumers. Yet and still, I find that some folks, even brilliant professionals, mix up marketing and branding. While the two are related, they serve two different functions. Branding vs. Marketing The simplest way to explain the difference between… Read More