How to Grow Your Audience (Without Spending Money)

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What would you do if you had to start all over from scratch? No money, no readers, no subscribers, nothing…. Sounds like your worst nightmare right? Check it out… I was recently floating around in an internet marketing forum, and came across a thread asked for advice for getting started in internet marketing with no… Read More

The 4 Stages of Brand Development

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brand

Brand Development is a very important that gets overlooked at times, often times replaced with the marketing and sales processes. Whether they realize it or not, every entrepreneur and business owner is building a brand. It’s always best if the brand development process is intentional and not done on the fly. Not all brands are… Read More

The Project Mentality

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project-management

We often get caught up in a state of limitless limbo waiting for the perfect time to do something, or get complacent and just go through the motions instead of operating intentionally. But what if you adopted a different mindset, one that framed everything we do as a project? Things would get very interesting. Why?… Read More

21 Experiential Marketing Ideas for Brand Managers

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Experiential Marketing is a practice that allows consumers to experience, sample, and/or test out a brand, product, or service in an attempt to create an emotional connection. The purpose of utilizing experiential marketing campaigns is to create an experience that allows consumers to engage and connect with your brand in a real-life, organic, and full-sensory… Read More

My Recipe for Building Social Capital

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Social capital is the currency of the internet. The more you have, the easier it is to get things done and get people behind what you’re doing. Once you spend a day shooting the breeze online, you’ll quickly see just how big the gap between social capital actually is. One influencer can have a bigger… Read More

10 Things Your Customers Want From Your Business

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open-shop

Customers are important, very important. Your sole purpose of being in business should be to serve them. Not everyone gets this though. They think it (doing business) is about them more than it is about the customer. If your product, service or brand experience doesn’t appeal to your customers, and by appeal I mean solve… Read More