Podcasts I’m Listening to Right Now

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I’m an avid podcast listener. I have been for years now. For me, it’s like being a fly on the wall during an insightful conversation in the case of interview-style podcasts. Solo podcasts feel like intimate conversations with the host. I’m an introvert so this is right up my alley. I love listening to podcasts because… Read More

10 Short Sentences That Sum Me Up

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I write a lot here, mainly about personal development or some aspect of entrepreneurship. Underneath all of that, my prime objective is to create a real connection with you. If I’m going to do that, I get to create a space for transparency, openness and vulnerability. So I’ve decided to share 10 things that I… Read More

The 4 Stages of Brand Development

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Brand Development is a very important that gets overlooked at times, often times replaced with the marketing and sales processes. Whether they realize it or not, every entrepreneur and business owner is building a brand. It’s always best if the brand development process is intentional and not done on the fly. Not all brands are… Read More

The Project Mentality

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We often get caught up in a state of limitless limbo waiting for the perfect time to do something, or get complacent and just go through the motions instead of operating intentionally. But what if you adopted a different mindset, one that framed everything we do as a project? Things would get very interesting. Why?… Read More

21 Experiential Marketing Ideas for Brand Managers

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Experiential Marketing is a practice that allows consumers to experience, sample, and/or test out a brand, product, or service in an attempt to create an emotional connection. The purpose of utilizing experiential marketing campaigns is to create an experience that allows consumers to engage and connect with your brand in a real-life, organic, and full-sensory… Read More

4 Simple Steps to Letting Go of Perfectionist Ways

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I’m a recovering perfectionist. And I say “recovering” because it’s a constant work in progress. I’ve been this way for so long that it’s almost automatic at this point. I’ve also developed an awareness of all the triggers, attitudes and behaviors associated with my perfectionism through self assessment. I’m clear that being a perfectionist doesn’t… Read More

Are You Struggling to Get More Referrals?

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According to a study by Christophe Van den Bulte, a marketing professor at The Wharton School of Business, a referred customer is 25% more valuable than a customer that is not referred. It’s also been proven by research that customers acquired by a referral are more loyal than ones who aren’t. A sound referral program… Read More

My Recipe for Building Social Capital

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Social capital is the currency of the internet. The more you have, the easier it is to get things done and get people behind what you’re doing. Once you spend a day shooting the breeze online, you’ll quickly see just how big the gap between social capital actually is. One influencer can have a bigger… Read More