Why Positioning Matters

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Positioning is one of the most important aspects of building a thriving business. The more narrow and focused your scope, the stronger your business will be in the long run. In my opinion, it’s better to have a large piece of a smaller pie than to have a very small piece of a big pie. Let me… Read More

5 Simple Ways to Improve Your Email Marketing

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Email marketing is a staple for smart marketers, especially in this mobile-first internet era. And yes, social media has now taken center stage. But that doesn’t mean that email marketing is any less effective. The numbers don’t lie. If you’re going to use email marketing make sure you’re doing it right. Here are a few… Read More

Would You Do It For The Love?

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I’m writing this as I listen to “For The Love” by Fabolous on repeat. I can’t help but to see the connection between the message of this song and doing business, or more importantly, life. Do what you’re passionate about. So often, people struggle to find success in their business endeavors. They do a bunch Google… Read More