21 Experiential Marketing Ideas for Brand Managers

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Experiential Marketing is a practice that allows consumers to experience, sample, and/or test out a brand, product, or service in an attempt to create an emotional connection. The purpose of utilizing experiential marketing campaigns is to create an experience that allows consumers to engage and connect with your brand in a real-life, organic, and full-sensory… Read More

4 Simple Steps to Letting Go of Perfectionist Ways

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I’m a recovering perfectionist. And I say “recovering” because it’s a constant work in progress. I’ve been this way for so long that it’s almost automatic at this point. I’ve also developed an awareness of all the triggers, attitudes and behaviors associated with my perfectionism through self assessment. I’m clear that being a perfectionist doesn’t… Read More

Are You Struggling to Get More Referrals?

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According to a study by Christophe Van den Bulte, a marketing professor at The Wharton School of Business, a referred customer is 25% more valuable than a customer that is not referred. It’s also been proven by research that customers acquired by a referral are more loyal than ones who aren’t. A sound referral program… Read More

My Recipe for Building Social Capital

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Social capital is the currency of the internet. The more you have, the easier it is to get things done and get people behind what you’re doing. Once you spend a day shooting the breeze online, you’ll quickly see just how big the gap between social capital actually is. One influencer can have a bigger… Read More

The Ultimate Goal of Lead Generation

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Lead Generation is a critical function of marketing and is the lifeblood of any business model. I’m not going to be talking about “how” to generate leads so much as “why” it’s important and needs to be a point of focus in your business efforts. We all heard the saying, “Always Be Closing” right?…. Well,… Read More

Letting Go of Fear

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Fear is the biggest thief we’ll ever encounter in our lifetime.   It robs us of our happiness, dreams and most fulfilling life possible.   The real problem is that we let it.   We don’t have to choose fear. We get to be courageous. We get to experience life at it’s highest possibility.   But… Read More

10 Things Your Customers Want From Your Business

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Customers are important, very important. Your sole purpose of being in business should be to serve them. Not everyone gets this though. They think it (doing business) is about them more than it is about the customer. If your product, service or brand experience doesn’t appeal to your customers, and by appeal I mean solve… Read More

Embracing The Mastery Mindset

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Mastery is the key to living a fulfilling life. Greats achieve it. Professionals pursue it. Amateurs dream of it. Whether we realize it or not, it’s something we all covet. Mastery can also be elusive. In my experience, mastery has been a rather tricky thing to tackle. It wasn’t until recently that I realized that… Read More