120 Marketing Tactics for Entrepreneurs

ideas

Marketing is a very complex discipline, some even refer to it as a science. It doesn’t have to be overly complicated though. You can find great success with even the simplest marketing strategy.

The key to the success part is consistency.

Many entrepreneurs make the mistake of trying 1,000 different things and check to see what produces the best results, but this is a flawed approach. The way to get massive results from even the smallest efforts is to pick one thing and do it 1,000 times. Focus and commit on perfecting your marketing strategy instead of jumping from thing to thing.

Here are a few marketing ideas for small business owners to implement into their current marketing strategy, or use as the foundation of a new one.

Marketing Tactics

1. Business Cards
2. Stationary
3. Personal Letters
4. Thank You Notes
5. Vanity Numbers
6. Postcards
7. Classified Ads
8. Circulars
9. Buyer’s Guide
10. Community Bulletin Boards
11. Chamber of Commerce Meetings
12. Gift Suites
13. Billboards
14. Outside Signage
15. Inside Signage
16. Window Display
17. Street Banners
18. Stickers
19. Posters
20. Door Hangers
21. Your employees
22. Employee Uniform/Attire
23. Stories
24. Brochures
25. Professional Titles
26. Networking
27. Affiliate Marketing
28. Media
29. “VIP” customers & clients
30. Loyalty Program
31. Referral Program
32. “A-List” customers
33. Call to Action
34. Gifts
35. Product Seeding
36. Customer Service
37. Upselling
38. Downselling
39. Cross Promotions
40. Barter
41. Online Course
42 Letters of Recommendation
43. Word-of-Mouth
44. Attending Tradeshows
45. Direct Mail
46. Advertising
47. Cause Marketing
48. Community Events
49. Sponsorships
50. Club & Association Memberships
51. Newspaper Ads
52. Radio Spots
53. Magazine Ads
54. Directory Listings
55. Tradeshow Booth
56. Attending Industry Conferences
57. Public Speaking
58. Television Commercials
59. Podcasts
60. Web Series
61. Gift Certificates
62. Special Events
63. Forums
64. Coupons
65. Free Trail Offers
66. Email Marketing
67. Guarantees
68. Contests
69. Sweepstakes
70. Website
71. Landing Page
72. SEO
73. Newsletters
74. Newsletter Ads
75. Branded Content
76. Product Placement
77. Positioning
78. TV Show Guest
79. Radio Show Guest
80. E-Books
81. Editorial
82. Digital Downloads
83. Webinars
84. Joint Ventures
85. Specialized Branding
86. Copywriting
87. Auctions
88. Location
89. PPC
90. Banner Ads
91. CPA Offers
92. Testimonials
93. Case Studies
94. White Papers
95. Catalogs
96. Free Consultations
97. Columns
98. Books
99. Workshops
100. Teleseminars
101. Infomercials
102. Business Directories
103. PSA
104. Free Demonstrations
105. Free Seminars
106. Articles
107. Research Studies
108. Content Upgrades
109. Memes
110. Videos
111. Blogs
112. Infographics
113. Telemarketing
114. Press Release
115. QR Codes
116. Gamification
117. Daily Deals (ie: Groupon)
118. Merchandise
119. Customer Appreciation Day
120. Partnerships

Questions

Are you using any of the ideas listed above?

Which marketing tactics and strategies have worked best for you?

What marketing ideas did you find here that you plan on using in the future?

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