An investment in knowledge pays the best interest. – Ben Franklin
Smart marketers and business owners know their numbers. They make a conscious effort to be in tune with every facet of their business.
Knowing the story behind the numbers and how everything ties in together is very important. It’s very simple to see data from most traffic sources like Facebook, Twitter, Google, or your partner’s website.
But trying to get a handle on email can take a little more work.
Why You Need To Tag And Track Links
Tagging is the most effective way to track links in your email marketing campaigns. If you’re obsessed with numbers and every minute detail about your customers then tagging links in your emails is a MUST.
Using tags to track links from your email campaigns gives you insight into who clicks what, where they are coming from, as well as interests and purchase behavior.
How To Tag And Track Links
Tagging is broken down into three main parts; campaign, medium, and source. Each part gives you specific information about incoming visitors.
Tagging can be an extremely tedious task process depending on how many links you have in your emails. If you aren’t “tech savvy”, tagging links can become an absolute nightmare. If you take a few moments to learn, it’s really not that difficult at all.
Come here, let me coach you….
Here’s an example of the “moving parts” of a tagged link:
Now that I’ve shown you these tags separately, allow me to show you what they look like on “links in the wild”;
Now when someone clicks on a tagged link and visits your site, Google Analytics takes that information and stores it in a cookie. Once the cookie is stored on your computer, Google Analytics is also able to track other information and actions like conversions and transactions coming from the email.
You might be promoting a new product and using a few different types of campaigns to get the word out. The campaign tag can be used to signal which campaign was responsible for bringing the visitor to your site.
The medium tag is used to show what marketing channel was used to bring the visitor to your site. Since we’re talking about email the medium would simply be “email”.
The source tag is basically there to show the referrer of the visitor, or who sent the traffic your way.
For me, the traffic source of my email marketing campaigns is GetResponse. That’s my email service provider, so it’s natural that my traffic would be coming from there.
Another way to look at the source tag when it comes to email is who as in a particular list or customer segment. Is a buyer’s list or a list of prospects?
When it comes to the source you can think in general or very specific terms.
Want One-Click Tagging & Tracking?
Manually tagging is a pain. I mean, I’ll do what I have to do to get the data…
But If I can find a way to get the data without having to manually tag each and every link, I’m on it.
Well I did. Lucky me right?
You can be lucky too. One click tagging and tracking is built into the GetResponse software, making it super easy to track traffic while saving me time and headache.
It’s one of the reasons why I switched from AWeber not too long ago.
But hey, you don’t have to take my word for it (even though you should), go see how easy it is for yourself.
1. Start tagging links ASAP, like in your next email. The more insight of your visitors and their behavior the better.
2. Subscribe to my email newsletter. You’ll receive more actionable email marketing advice, as well as other content and offers I don’t share anywhere else.