How to Create Email Subject Lines That Work (Even If Your Writing Sucks)

When people subscribe to your email list they’re giving you permission. They’re giving you a chance to communicate with them again in the future. And that’s a pretty big deal.
You can send them valuable content, friendly updates and occasional promotional offers.
But just because they’ve giving you permission to send doesn’t mean that they’ll read what you send them.
Some people subscribe because they have a genuine interest in your content. Others couldn’t care less. Maybe they signed up to receive an incentive you’re offering.
These are people who kill you open rates because they just hit delete whenever the see you in their inbox.
Worry not, because you can change all that.
Sending the email is easy, but getting people to open them, not so much.
You don’t want to waste all your resources to make your content and it get ignored. You want people to actually read your newsletters and take action.
You want them interested enough to go to your website and buy your products or services.
Here are a few things I’ve learned in my experiences with sending emails that will increase your open rates.
You’ll be able to create email subject lines that work by doing the following:

Make It Thought Provoking

One way to compel your audience to open your emails is to create thoughtful, well-written subject lines. The subject is one of the most important aspect of your email.
Your subject line is the hook. It’s job is to spark your readers interest and grab their attention.
Treat it like a first impression and make it count.

Keep It Short and Concise

Your subject line should be short and concise. It should be direct and still provide summarize the email. You want your audience to have an idea of what the content is about, feel me?
This is crucial.

You want your subject lines to grab their attention immediately and get them to open up your mail. If you get long-winded you’re going to confuse and annoy people trying to figure out why they should be reading this.
Remember, it’s not a given that your audience will open your emails. Don’t take their inbox for granted.

Make It Interesting

A subject line should always be tickling the curiosity of your reader.
It should be so intriguing that it literally forces them to open the email.
Use some emotionally-charged language to get them to open the email.
It’s also important to use specific keywords to get the reaction you need. Keep in mind that you only have the readers attention for one or two seconds.
If it’s interesting they’ll open it. If not, then your email will likely get deleted. 
Make sure your grab your reader’s attention right away.

Use “How to”

People love tips or tricks of the trade. So you can create email subject lines that says you’re about to teach them something of value.
Use keywords and keyword phrases such as, “How to”, “Tips”, “Guides to”, “Simple Steps For” and others like that.
Make sure that it’s obvious that your sharing the ingredients to the secret sauce in your email.

Ask Questions

Another effective tactic is to write your email subject lines in the form of a question. For example, “Are you struggling to get more clients?” Another example might read, “Are you struggling to position yourself as an expert?”
Make sure your question is relevant to your audience. Speak to their wants, needs and fears. 
When people read questions, their minds automatically start trying answer the question.


Subject lines that highlight the benefits are very popular.
Aim to answer the question, “What’s in it for me?”
Your subject line could read, “Act now and get this once in a lifetime opportunity.” Or maybe it says, “Double, triple and even quadruple what you are earning in one year”.
Whatever you do, make it the benefits of reading this email obvious.

Time Sensitive

You may also use breaking news in your subject line to entice your audience to open your email.
For example, if you in the social media business you can write in your subject, “Announcing the new Google + business pages”.
Relevance and urgency together create irresistible email subject lines.
What About You
What types of email subject line do you use? Which have you found to be most effective for increasing open rates?

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