Building Better Businesses Online
Email Marketing is a very effective and powerful means of reaching prospects and driving sales. There is nothing new or fancy about email marketing, but this old dog doesn't really need new tricks because the proof is in the pudding. A 2010 study by Lenskold Group, a marketing ROI measurement and management consultancy, found that marketers gave marketing tactics such as email newsletters an efficiency rating of 42% for most effective ways to … [Read more...]
GREAT AD! Highlights functionality out the gate. Doesn't show ALL the features of the iPhone 4, but it showcases maybe the most coveted feature called "Face Time". Face Time gives you the ability to make video calls, essentially you get two cameras and two views. Apple also blended it with everyday experiences that people can identify and resonate with which it as plus. Overall, I think Apple did a lot of good things here. What do you think? … [Read more...]
I see exactly what Yahoo! was trying to do here and I even gave this one a fake/dry laugh, but seriously Yahoo!, this is it?! Honestly it was like watching a spoof of some sort. Yahoo! is positioning itself as the go-to source for celebrity news. In doing that, I think they did a good this infusing Kanye West's "Flashing Lights", it fits perfectly. What I'm more confused and concerned with is, if you're a powerhouse search engine like Yahoo! then … [Read more...]
Sprint did a few good things here, but they also did a couple things wrong too. The best part about what they did here was in the positioning. The narrator and the video reel suggested and positioned the EVO as the "first 4G phone". Positioning yourself as the first or leader in a category has it's perks, but what I like was how the simple it communicated. Now what I would've like to see was more of the phones functionality. Since the focus is … [Read more...]
One of the things many marketers put a lot of emphasis on is informing customers and prospects why their product is better. Now if they focused on promoting the benefits of their market/category they'd find out that their marketing programs would be a lot more effective and lucrative. Classic marketing thinking is product brand oriented. I know this might sound crazy coming from me but if you want to expand your market you have to stop thinking … [Read more...]
