GREAT AD! Highlights functionality out the gate. Doesn't show ALL the features of the iPhone 4, but it showcases maybe the most coveted feature called "Face Time". Face Time gives you the ability to make video calls, essentially you get two cameras and two views. Apple also blended it with everyday experiences that people can identify and resonate with which it as plus. Overall, I think Apple did a lot of good things here. What do you think? … [Read more...]
New: iPhone 4 Revealed
June 8, 2010 By 2 Comments
There's so much going on with this beauty I'll just let them tell you.... Apple today presented the new iPhone 4 featuring FaceTime, which makes the dream of video calling a reality, and Apple’s stunning new Retina display, the highest resolution display ever built into a phone, resulting in super crisp text, image, and video. In addition, iPhone 4 features a 5-megapixel camera with LED flash, HD video recording, Apple’s A4 processor, a … [Read more...]
Good Ad/Bad Ad: Sprint EVO
June 3, 2010 By 5 Comments
Sprint did a few good things here, but they also did a couple things wrong too. The best part about what they did here was in the positioning. The narrator and the video reel suggested and positioned the EVO as the "first 4G phone". Positioning yourself as the first or leader in a category has it's perks, but what I like was how the simple it communicated. Now what I would've like to see was more of the phones functionality. Since the focus is … [Read more...]
Twitalyzer
June 1, 2010 By 2 Comments
I'm gonna set the tone for this one by saying that Twitalyzer is dope and you should definitely use it. Now for my mindless rambling. For those that read my previous post about Social Mention, it's a similar concept just more specific to Twitter and more indepth. In a nutshell, Twitalyzer quantifies all your Twitter activity and communicates it to you in very simple terms. I'm not sure I really have to go into depth about the benefit of a tool … [Read more...]
Expand Your Market
May 31, 2010 By 10 Comments
One of the things many marketers put a lot of emphasis on is informing customers and prospects why their product is better. Now if they focused on promoting the benefits of their market/category they'd find out that their marketing programs would be a lot more effective and lucrative. Classic marketing thinking is product brand oriented. I know this might sound crazy coming from me but if you want to expand your market you have to stop thinking … [Read more...]
