Building Better Businesses Online
When dealing with your current and prospective customers make sure you take the Hyman Roth approach. Hyman Roth the Jewish mob boss from the classic mobster flick, "The Godfather II". Now you might be wondering what an old Jewish guy from Godfather could possibly have to do with dealing with your customers, but hear me out. Hyman Roth was a respected man. Although he wasn't a Sicilian, the Corleone family and others did a lot of business with Mr. … [Read more...]
There a thousands upon thousands of brands in the world, possibly even millions. They have cool logos, sometimes great products, but what are brands REALLY about? What's the point of having a brand? And while we're at it what is a brand? These are all questions that we may have asked ourselves at one point or another in our interactions with brands. A brand is at minimum the collection of thoughts and impressions in the mind of the customer … [Read more...]
To increase short-term gains and a more widespread acceptance brand managers often turn a strong and highly focused brand into a unfocused and heavily line extended brand. Line extension is always harmful and really an exercise in futility. The more variations or line extensions you create and attach to your brand, the more the customer's mind will lose focus. This is where the specialist brand excels, it his highly focused and more often the … [Read more...]
Successful marketing doesn't just happen, it's not something that's just stumbled upon. Successful marketing or any marketing for that matter is a science, formulas are involved. While every marketer may have his/her own formula or recipe for successful campaigns, certain principles or elements are as essential as oxygen to human life. Below are elements that should (need) to be apart of ALL efforts. Change This element is the most central … [Read more...]
Market Research is the gathering, evaluation, and interpretation of data affecting customers preferences for products, services, and brands. Market Research is conducted to get insights and better understand the attitudes, awareness, and behavior of prospects and customers in hopes of finding opportunities for growth. Good research can lead to innovation and change, but misguided research always stands in the way of expansion and growth. Types … [Read more...]
