Building Better Businesses Online
Email is a great customer relationship tool that helps build trust, but at the end of the day successful email campaigns get results. Results are what successful businesses are born and built on. Your email could have the most convincing copy, amazing design, and perfect layout. If it doesn't get people to take the desired action then all that creative work was a waste. But there is a proven formula for creating email campaigns that will … [Read more...]
Email is a necessity for every business, and this doesn't look like it'll be changing any time soon. But using video email just makes your marketing much more effective. Research shows that 67 percent of business executives said email was the most effective marketing channel for building customer loyalty and retention. Of that same group, 44 percent said that email was also the most effective way to drive sales. Email is just great, but … [Read more...]
One of the reasons email is such a powerful marketing tool is that it is completely measurable and data driven. This means that you'll be able to see exactly what is working and what's not. As my buddy Scott Hardigee says, "Email is honest." I couldn't agree more. The 6 most important email measurements of your email campaigns performance are... Emails Delivered This one is pretty straight forward. This is the … [Read more...]
The most common form of email testing is the A/B split test. Yet research shows that only 32% of companies test regularly and 13% don't test at all. This means that if you commit to testing every email that you'd have a huge advantage over your competition. This split test would involve you sending one version to a specific segment on your audience, then sending a modified or test version to the rest of your subscribers. By monitoring the … [Read more...]
There is a really great quote by the late Cavett Robert, founder the National Speakers Association, that really helps put the power of social proof into proper perspective. "Since 95 percent of people are imitators and only 5 percent are initiators, people are more persuaded by the actions of others than any proof we can offer." Cavett couldn't have been more dead on. Social proof is one of the most powerful forms of influence there is. We … [Read more...]
