GREAT AD! Highlights functionality out the gate. Doesn't show ALL the features of the iPhone 4, but it showcases maybe the most coveted feature called "Face Time". Face Time gives you the ability to make video calls, essentially you get two cameras and two views. Apple also blended it with everyday experiences that people can identify and resonate with which it as plus. Overall, I think Apple did a lot of good things here. What do you think? … [Read more...]
Good Ad/Bad Ad: Sprint EVO
Sprint did a few good things here, but they also did a couple things wrong too. The best part about what they did here was in the positioning. The narrator and the video reel suggested and positioned the EVO as the "first 4G phone". Positioning yourself as the first or leader in a category has it's perks, but what I like was how the simple it communicated. Now what I would've like to see was more of the phones functionality. Since the focus is … [Read more...]
Good Ad/Bad Ad: What is iPad?
This ad is great. I watched it about 20 times critiquing it, trying to find something wrong and I couldn't. This ad is far more informative than the previous iPad ad. What I really loved most was the way Apple positioned the question, "What is iPad"? From there they (Apple) communicated all the benefits and features of the product in an easy, straight-forward fashion. Again, stellar job Apple! *Now when I say "Good Ad", I mean one that … [Read more...]
Pros/Cons: How Effective is Product Placement?
In the early 90's, while on the hit sitcom Fresh Prince of Bel Air, Will Smith STAYED in the newest everything. I'm almost certain that there was some product placement going on. Will Smith, an actor/rapper at the time, had a new hit TV series that had thousands of eyes glued to him. The then "Fresh Prince" started several trends while on the show, one being increasing the popularity of Nike's popular Michael Jordan endorsed sneakers. Other … [Read more...]
Good Ad/Bad Ad – Apple iPad
Apple's newest addition to their product line, the iPad, was released this past Saturday and with that communication channels will be blitzed with iPad advertisements. When I say "Good Ad", I mean one that accurately reflects the brand (Apple) and the product (iPad). A "Bad Ad" obviously is one that DOES NOT accurately reflect the brand and the product. I think this is an example of a GOOD AD. Why? It shows the functionality and capability … [Read more...]
