Building Better Businesses Online
Marketers and Brand Managers spend a lot time and energy promoting their brand and product or service. These efforts usually take place across a number of different channels, sites, and networks. Tracking and gathering all the data and result may be very difficult and time consuming, that's where Social Mention comes in. Social Mention is a social media search and analysis platform that aggregates user generated content from all over the … [Read more...]
What's the Most Important Web Metric? Stickiness Yes, I said Stickiness. When I use the term "stickiness", I'm referring to the average time spent on a site. In more simple terms, how long people stay on your site. Conventional thinking will urge you to argue that site traffic or unique visitors are key, and they are. I'll say this, "conventional" anything is old and tired. Having 100,000 unique visitors is cool, but what you should be asking … [Read more...]
