Building Better Businesses Online
Yesterday, Google began rolling out it's +1 button in some ads on it's display network. The Google +1 button has already began appearing in AdWord search ads but the move to display ads means a lot of good things for all parties involved. Google is already dominating search but now they're beginning to inject social elements there and here's where things can get really scary for the competition. This addition of the + 1 button on display ads … [Read more...]
This isn't a new debate by any stretch. Small business owners and big corporate executives alike all struggle with where and how to allocate funds for budgets that they how will drives sales and increase revenue. The two arms of marketing that usually get the job done are known as PR or public relations, and advertising respectively. The question of which to use and what works better tends to arise often. The answer: public relations. Public … [Read more...]
This new AT&T/BlackBerry Torch commercial is a dope one. The message here is clearly, "Business Meets Fun", and they communicated it well. I'd have to say that this is one of the best/better BlackBerry commercials. Good Job guys! … [Read more...]
Here's an intriguing video I found over at AdAge. In the video a few consultants discuss the dynamics of client-agency relationships. All the speakers were insightful and dead on, I mean I really couldn't agree more. Some of the points made was how vital active engagement is to the CMO's efforts, and how agencies need to continue to show the same level of attentiveness in clients months down the line that they had when the first began working … [Read more...]
GREAT AD! Highlights functionality out the gate. Doesn't show ALL the features of the iPhone 4, but it showcases maybe the most coveted feature called "Face Time". Face Time gives you the ability to make video calls, essentially you get two cameras and two views. Apple also blended it with everyday experiences that people can identify and resonate with which it as plus. Overall, I think Apple did a lot of good things here. What do you think? … [Read more...]
