120 Marketing Ideas for Small Business

February 18, 2013 By 8 Comments

Marketing is a very complex discipline, some even refer to it as a science. It doesn't have to be overly complicated though. You can find great success with even the simplest marketing strategy. The key to the success part is repetition. Many business owners make the mistake of trying 1,000 different things and check to see what produces the best results, but this is a flawed approach. The way to get massive results from even the smallest … Read more

Filed Under: Branding, Marketing Tagged With:

Improving Social Interaction

February 13, 2013 By Leave a Comment

We're all social creatures by nature, but are we getting the most out of our social interactions with others? It's a question we all need to ask. Whether we want to admit it or not, there is an "unofficial" social ettiquette that exists for the online and offline worlds. Some things are the same, others are more specific to the platform. Overall the fundamentals still apply, add something of value to the world and all the people you … Read more

Filed Under: Marketing, Online Marketing, Social Media

Empowering Your Customers

February 12, 2013 By 1 Comment

A brand without a community isn't a business. A brand is a promise; the crystallization of a movement, a lifestyle, or a state of mind. That said, every brand has a responsibility to it's community. To empower and inspire others to express themselves in an authentic way, one that speaks to who they really are. Apple is all about being different, standing out, being innovative and forward-thinking. Nike encourages people all around the world to … Read more

Filed Under: Branding, Entrepreneurship, Marketing

Why I Switched From AWeber To GetResponse

January 8, 2013 By 14 Comments

DISCLAIMER: This is NOT a diss post. The views and opinions in the post are my own, and are NOT meant as slander towards AWeber. Now back to regularly scheduled programming..... Email marketing is a huge part of my business. It's one of the pillar of my business in fact. This being the case, I need to be as comfortable with my email service provider as humanly possible. Not too long ago, that super high level of comfort I was use to … Read more

Filed Under: Email Marketing Tagged With: , ,

What Chess Taught Me About Life And Business

January 3, 2013 By 8 Comments

Me & Chess I absolutely love playing chess. It's my first love. The only hobby I enjoy more at this point in my life is reading. My dad taught me how to play chess when I was around 2 years old. Not sure I knew what I was doing at that age but he was getting me familiar with the game. In retrospect, I think my dad was planting a seed. Chess is responsible for a great deal in my life. In a sense it's my escape, my therapist, and my mirror. I … Read more

Filed Under: Entrepreneurship, Food For Thought Tagged With: ,

How To Tag And Track Links From Email Marketing Campaigns

December 21, 2012 By 6 Comments

An investment in knowledge pays the best interest. - Ben Franklin Smart marketers and business owners know their numbers. They make a conscious effort to be in tune with every facet of their business. Knowing the story behind the numbers and how everything ties in together is very important. It's very simple to see data from most traffic sources like Facebook, Twitter, Google, or your partner's website. But trying to get a handle on email … Read more

Filed Under: Email Marketing Tagged With: , , , ,

Would You Do It For The Love?

December 9, 2012 By 14 Comments

I’m writing this as I listen to “For The Love” by Fabolous on repeat. I can't help but to see the connection between the message of this song and doing business, or more importantly, life. Do what your passionate about. So often, people struggle to find success in their business endeavors. They conduct numerous Google searches for solutions, read books, blog posts, podcasts, and every other source of “useful” how-to content from … Read more

Filed Under: Entrepreneurship, Food For Thought

6 Ways To Use An Email Broadcast To Increase Engagement

December 2, 2012 By 22 Comments

Email is the ultimate relationship-building tool. If used correctly, marketers can effectively increase customer retention rates and lifetime value for pennies on the dollar. The key to creating such results? Value-based emails. An email broadcast is a great way to send time-sensitive, value-based emails. The thing about email marketing that "scares" people is that there are so many different variables to consider. While it does take … Read more

Filed Under: Email Marketing Tagged With: , ,
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