Conversations and Conversions

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There are many bloggers and businesses out there who are struggling to get conversions. Not just in the sense of building an email list, but also get more fans on social networks or just more customers in general. The reason they struggle is because they don’t get to the root of why people actually convert in the first place. Ok, I’ll cut to the chance and explain this as simple as possible. Conversations start the conversion process. Yes, … [Read more...]

Personalizing Your Business

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    We've all heard it at some time or another, you know the saying, "Don't take it personal, it was business." I hate that saying and all those like it. Truthfully, it never really seemed to make sense to me. As entrepreneurs and business owners, our business is personal; it's a reflect of our interests and who we are. The fact of the matter is, smart businesses make personal connections with there audience. Business is … [Read more...]

5 Things Killing Your Sales and Keeping Customers Away

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Are you struggling with sales? If so, don't feel bad you're not the only one with this problem. We all want more sales. And lots of them. All it takes is one thing to turn off a customer and kill a potential sale. The first thing you're going to need to do to improve your bottom line moving forward is analyze your sales strategy. You may very well be doing a lot of things right, but you really need to be identifying all the things you're NOT … [Read more...]

6 Blogs Every Marketer Should Read

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In business, everyone is trying to gain a competitive advantage. Having a plethora of resources that'll keep you two steps of the competition ideal for most business owners, marketers, and entrepreneurs. That's why I decided to share a few blogs that are invaluable resources. These blogs are so saturated with value that it's near impossible to swing through without leaving with some type of nugget of knowledge. The following blogs should be on … [Read more...]

Think Like An Architect

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Ar•chi•tect (n): a person professionally engaged in the design of certain large constructions; the deviser, maker, or creator of anything. I started off this post with the definition of an architect just to show you the everyone is an architect in their own way, whether we realize it or not. As business owners, we should undoubtedly take this approach to our ventures. An Architect is a Selfless Giver Architects are responsible for nearly … [Read more...]