Building Better Businesses Online
The purpose of marketing is to make people buy or do something. A key aspect of the marketing process is the sale. We as marketers have to sell at some point. You do a bunch of research, take the time to build a relationship with prospects, then make your sales pitch accordingly in hopes of making bank. There's actually an art to selling but that's not what this post is about. Instead, I want to talk to you about a few things you can do to … [Read more...]
I know I talk a lot about email marketing strategies, and it dawned on me that maybe some of this might be going over the heads of the person completely foreign to it. So this is going to cater to those email newbies. Here is a step-by-step guide to setting up your own opt in email list. Choose a Service Provider The very first step to starting your email list is choosing an ESP (email service provider). Now this can be a pretty daunting task … [Read more...]
Your call to action should be clear, concise, and compelling. In order for your call to action to be effective you need to tell your customers exactly what you want them to do. Make It Obvious This step has to do with making the desired action standout. By standout I mean draw attention to it. It should scream, Hey! [Insert Desired Action] Don't be afraid to use bold or large fonts. After all, you're try to make a statement right? Keep … [Read more...]
They say that content is king and while I don't completely agree with that I will say that content is extremely important to the success of your business. Your content communicates your expertise, it allows you help your readers, and engage them in conversation. Taking that into consideration, your content should revolve around two focuses: one on the readers, the other on your business. What do my readers want to know? The most important … [Read more...]
Too many email marketers are obsessed with how large their lists are. They just try to get as many people to sign up as possible and begin blasting off emails. Truthfully, it makes no sense in getting people to sign up only to turn around and annoy them into unsubscribing. Before you start looking to get more subscribers to sign up, you should focus on trying to keep to ones that you have. Here's how your email should be if you want keep … [Read more...]
