Building Better Businesses Online
There are many bloggers and businesses out there who are struggling to get conversions. Not just in the sense of building an email list, but also get more fans on social networks or just more customers in general. The reason they struggle is because they don’t get to the root of why people actually convert in the first place. Ok, I’ll cut to the chance and explain this as simple as possible. Conversations start the conversion process. Yes, … [Read more...]
Resource pages are like digital gold on a website, and I'll even go as far as to say they are a must for any site that's content-driven. These types of pages offer the type of cornerstone content that readers are looking for. After taking a few wise words from my pal Derek Halpern from SocialTriggers.com, I decided to give resource pages a try on my site. In just a few weeks, I have my email marketing resource guide ranking on the first page … [Read more...]
The purpose of marketing is to make people buy or do something. A key aspect of the marketing process is the sale. We as marketers have to sell at some point. You do a bunch of research, take the time to build a relationship with prospects, then make your sales pitch accordingly in hopes of making bank. There's actually an art to selling but that's not what this post is about. Instead, I want to talk to you about a few things you can do to … [Read more...]
Your call to action should be clear, concise, and compelling. In order for your call to action to be effective you need to tell your customers exactly what you want them to do. Make It Obvious This step has to do with making the desired action standout. By standout I mean draw attention to it. It should scream, Hey! [Insert Desired Action] Don't be afraid to use bold or large fonts. After all, you're try to make a statement right? Keep … [Read more...]
They say that content is king and while I don't completely agree with that I will say that content is extremely important to the success of your business. Your content communicates your expertise, it allows you help your readers, and engage them in conversation. Taking that into consideration, your content should revolve around two focuses: one on the readers, the other on your business. What do my readers want to know? The most important … [Read more...]
