GREAT AD! Highlights functionality out the gate. Doesn’t show ALL the features of the iPhone 4, but it showcases maybe the most coveted feature called “Face Time”. Face Time gives you the ability to make video calls, essentially you get two cameras and two views. Apple also blended it with everyday experiences that people can identify and resonate with which it as plus. Overall, I think Apple did a lot of good things here.
What do you think? Good Ad or Bad Ad?
*When I say “Good Ad”, I mean one that accurately reflects the brand (Apple) and the product (iPhone 4). A “Bad Ad” obviously is one that DOES NOT accurately reflect the brand and the product.*
[polldaddy poll=3401406]
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About Dewane Mutunga
Thanks for writing this post , i find the information that you have shared of great value to the people that i connect with and going to pass this on to my tribe. I look forward to reading more from you.
Chris.
you find the greatest stuff. I like the simplicity with which you write to get your point across..
I could not give it a good vote. It reminded me of an old cigarette ad with the phone in that baby's face and the phone in the ultrasound room, yikes. Scary stuff, but that is just me. I could not see past that.
I like what you have done here with the polls. Very interesting.
Great post! Thanks for giving such great insight on what works and what won't in advertising. We all need to pay attention to the ads we are creating ourselves and keep these guidelines in mind.
I think this is a great ad. Not only did it show the hottest features, but it massively appealed to our emotions ~ the music, the babies, the connections, the love….and those are the things that sell! :) Thanks Dewane!