Whether your realize it or not you are your own business, your own brand. Yes, YOU too. Personal Branding has become more important and easier than ever before. Before there was the business cards in the Rolodex, now we manage our contacts via social networking sites like LinkedIn and Facebook. Social media has allowed us to connect with people from all around the world with ease, but in doing so has also made the competition more fierce.
Whether you’re a corporate exec, spiritual guru or entrepreneur, you need to make sure that you handle your personal brand with the utmost care. Personal Branding is simply the act of building (insert your name here)’s reputation. This means every time you send out an email, tweet, write a new blog post, and meet someone you’re building you’re personal brand. Jobs no longer last forever and the number of self-employed individuals is at an all-time high, this means personal branding is of dire importance. Remember to Remember, it’s all about consistency. Being authentic is so critical because people talk and the internet never forgets (ie archives). Make sure your interactions are always clear and consistent with how you would like being to see you.
Your personal branding efforts should ALWAYS communicate:
- Who you are
- Who needs to know
- How will they find out
- Why should they care
Ultimately, personal branding is creating an identity for yourself. How’s your personal brand looking?
Act Accordingly.
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About Dewane Mutunga
A year ago, I would not even thought about "branding", but now I see it everywhere! Once we are aware of something, it becomes foremost in our mind. Thanks for your post on branding…as people are starting to become aware more and more each day, that it is necessary. You had some great tips, on what to include.
To your success, always….
Judy
I liked the questions you asked to help figure out your brand. I am so releived! I see a big difference these days than a few years – the busness card had a catchy business title, where now you can just put your name and a tag line … after all, we are ALL unique, one of a kind and we just have to figure that out what makes us unique.. Thanks!
Hey Dewane,
You are so right! Personal Branding is the way forward; if only we could teach it to those who constantly promote their business to you the minute you connect with them. lol :)
Good post!
Sue
Dewane,
Great post on personal branding. As "The Passion Doctor" I have been working to build my brand identification with couples wanting to bring back the passion, so I totally agree. My take-away is the "why should they care."
Thanks so much,
Adam
It is a very good post, clear and simple