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	<title>Comments on: Good Ad/Bad Ad: What is iPad?</title>
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	<link>http://dewanemutunga.com/blog/2010/05/18/good-adbad-ad-what-is-ipad/</link>
	<description>Building Better Businesses Online</description>
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		<title>By: Johanna</title>
		<link>http://dewanemutunga.com/blog/2010/05/18/good-adbad-ad-what-is-ipad/#comment-403</link>
		<dc:creator>Johanna</dc:creator>
		<pubDate>Tue, 29 Jun 2010 12:13:01 +0000</pubDate>
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		<description>Hi Dewane, 
I like the ad. I am biased, my partner just bought an ipad and is smitten with the functions, ease of use, light weight etc. 
Thanks for the review </description>
		<content:encoded><![CDATA[<p>Hi Dewane,<br />
I like the ad. I am biased, my partner just bought an ipad and is smitten with the functions, ease of use, light weight etc.<br />
Thanks for the review </p>
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		<title>By: Piggy Backing With iPads &#124; Rebecca Happy&#39;s Blog~The Connector Gal</title>
		<link>http://dewanemutunga.com/blog/2010/05/18/good-adbad-ad-what-is-ipad/#comment-277</link>
		<dc:creator>Piggy Backing With iPads &#124; Rebecca Happy&#39;s Blog~The Connector Gal</dc:creator>
		<pubDate>Sun, 06 Jun 2010 20:37:59 +0000</pubDate>
		<guid isPermaLink="false">http://dewanemutunga.com/blog/?p=567#comment-277</guid>
		<description>[...] Dewane Mutunga has a whole series of critic reviews of the effectiveness of various video ads. that are worth reading. He is an integrated marketing and brand strategist and is using these critiques to help educate. From what I see this serves a few purposes. It showcases his mind and critical thought to potential customers. It also sublimely piggy backs on expensive top brand campaigns providing great SEO and traffic to his site.  He has loaded a couple of Apple&#8217;s best iPad videos. Here is one he posted that Apple made for their iPad launch that was obviously targeted to those who are already Apple fans. [...]</description>
		<content:encoded><![CDATA[<p>[...] Dewane Mutunga has a whole series of critic reviews of the effectiveness of various video ads. that are worth reading. He is an integrated marketing and brand strategist and is using these critiques to help educate. From what I see this serves a few purposes. It showcases his mind and critical thought to potential customers. It also sublimely piggy backs on expensive top brand campaigns providing great SEO and traffic to his site.  He has loaded a couple of Apple&#8217;s best iPad videos. Here is one he posted that Apple made for their iPad launch that was obviously targeted to those who are already Apple fans. [...]</p>
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		<title>By: rebeccahappy</title>
		<link>http://dewanemutunga.com/blog/2010/05/18/good-adbad-ad-what-is-ipad/#comment-274</link>
		<dc:creator>rebeccahappy</dc:creator>
		<pubDate>Sun, 06 Jun 2010 10:53:20 +0000</pubDate>
		<guid isPermaLink="false">http://dewanemutunga.com/blog/?p=567#comment-274</guid>
		<description>I think it is a great ad. I t showed me very clearly a lot of the benefits for this toy and made to very appealing. It certainly spoke to my desire. 
I love the simple manner with  which you are building your blog. Genius way to piggy back on existing campaigns. </description>
		<content:encoded><![CDATA[<p>I think it is a great ad. I t showed me very clearly a lot of the benefits for this toy and made to very appealing. It certainly spoke to my desire.<br />
I love the simple manner with  which you are building your blog. Genius way to piggy back on existing campaigns. </p>
]]></content:encoded>
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		<title>By: Chris</title>
		<link>http://dewanemutunga.com/blog/2010/05/18/good-adbad-ad-what-is-ipad/#comment-232</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Mon, 24 May 2010 04:11:24 +0000</pubDate>
		<guid isPermaLink="false">http://dewanemutunga.com/blog/?p=567#comment-232</guid>
		<description>This add is leaps and bounds from the first one. I felt more let in as a non Apple user. It connects the User aspect of the pitch to the endless possibilities of the product. Something I think they left out in their first add. Your dead on about the way Apple positioned the question, &#8220;What is iPad&#8221;? It all worked in this ad. Seamless integration of product and application. From a visual stand point they made all the right changes. If you refer back to the post I made on the original ad you&#039;ll see everything I suggested they change WAS changed in this ad. This is not just a good ad this is a great ad.   </description>
		<content:encoded><![CDATA[<p>This add is leaps and bounds from the first one. I felt more let in as a non Apple user. It connects the User aspect of the pitch to the endless possibilities of the product. Something I think they left out in their first add. Your dead on about the way Apple positioned the question, &ldquo;What is iPad&rdquo;? It all worked in this ad. Seamless integration of product and application. From a visual stand point they made all the right changes. If you refer back to the post I made on the original ad you&#039;ll see everything I suggested they change WAS changed in this ad. This is not just a good ad this is a great ad.   </p>
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		<title>By: Barry Garner</title>
		<link>http://dewanemutunga.com/blog/2010/05/18/good-adbad-ad-what-is-ipad/#comment-231</link>
		<dc:creator>Barry Garner</dc:creator>
		<pubDate>Mon, 24 May 2010 03:06:35 +0000</pubDate>
		<guid isPermaLink="false">http://dewanemutunga.com/blog/?p=567#comment-231</guid>
		<description>I think that is a great ad,  but Apple is a powerhouse. </description>
		<content:encoded><![CDATA[<p>I think that is a great ad,  but Apple is a powerhouse. </p>
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