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This ad is great. I watched it about 20 times critiquing it, trying to find something wrong and I couldn’t. This ad is far more informative than the previous iPad ad. What I really loved most was the way Apple positioned the question, “What is iPad”? From there they (Apple) communicated all the benefits and features of the product in an easy, straight-forward fashion. Again, stellar job Apple!
*Now when I say “Good Ad”, I mean one that accurately reflects the brand (Apple) and the product (iPad). A “Bad Ad” obviously is one that DOES NOT accurately reflect the brand and the product.*
What do you think Good Ad or Bad Ad?
Tags: Advertising, Apple, Consumer Product, iPad, Lifestyle Marketing, Marketing, Product Marketing, Promotional Marketing
Written by: Dewane Mutunga | Visit Website
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yeah – I agree.. that's a good Ad! I'm kinda partial to Mac as it is, but all biased opinions aside, that was the coolest advertisement I think I've ever seen.
I think that is a great ad, but Apple is a powerhouse.
This add is leaps and bounds from the first one. I felt more let in as a non Apple user. It connects the User aspect of the pitch to the endless possibilities of the product. Something I think they left out in their first add. Your dead on about the way Apple positioned the question, “What is iPad”? It all worked in this ad. Seamless integration of product and application. From a visual stand point they made all the right changes. If you refer back to the post I made on the original ad you'll see everything I suggested they change WAS changed in this ad. This is not just a good ad this is a great ad.
I think it is a great ad. I t showed me very clearly a lot of the benefits for this toy and made to very appealing. It certainly spoke to my desire.
I love the simple manner with which you are building your blog. Genius way to piggy back on existing campaigns.
Hi Dewane,
I like the ad. I am biased, my partner just bought an ipad and is smitten with the functions, ease of use, light weight etc.
Thanks for the review