Brand loyalty is one of the most valuable assets a brand can posses. When consumers know, like, and trust you they buy. When you provide a product or service that makes their life better and deliver on your promise, they become loyal. And loyalty translates into profits, meaning long-term profitability. One of the best ways to earn brand loyalty is to created consumer touchpoints that deliver on your brand's promise and keep them "warm" until … Read more
The Art of Creating Consumer Touchpoints That Increase Brand Loyalty
April 18, 2013 By Leave a Comment
The Secret to Getting People to Attend Your Events and Participate
March 18, 2013 By 4 Comments
Experiential Marketing, including events, does three very important things for a brand... 1. Increase & Create Brand Awareness 2. Increase Customer Product Knowledge 3. Increase Sales Special Events have a direct impact on the bottom line and can create a much more effective marketing program if integrated with other marketing campaigns. The problem: Not everyone knows how to create a brand experience that's cohesive with the … Read more
21 Experiential Marketing Ideas For Brands
March 12, 2013 By 2 Comments
Experiential Marketing is a practice that allows consumers to experience, sample, and/or test out a brand, product, or service in an attempt to create an emotional connection. The purpose of utilizing experiential marketing campaigns is to create an experience that allows consumers to engage and connect with your brand in a real-life, organic, and sensory fashion. Some of the benefits of experiential marketing are increased brand awareness, … Read more
Branding vs. Marketing: What’s the Difference?
March 1, 2013 By 3 Comments
Companies around the globe spend billions of dollars annually to get in front of their clients and consumers. Yet and still, I find that some folks, even brilliant professionals, mix up marketing and branding. While the two are related, they serve two different functions. Branding vs. Marketing The simplest way to explain the difference between branding and marketing is the difference between a strategy and a tactic. Branding is the process … Read more
What Do Open Rates and Clickthroughs Really Mean?
February 22, 2013 By Leave a Comment
Email marketing is one of those "beauty ugly" kind of things. You know, a gift and a curse at the same time. The ROI of email is amazing, so on one hand a good email program can change your entire business for the better. On the other hand, there are way too many things to monitor and manage when it comes to email marketing. You can lose your mind dealing with email if you're not careful, trust me, I'm speaking from experience (I kid). When it … Read more
4 Low Cost Ways To Get Exposure for Your Business
February 20, 2013 By 2 Comments
Many business owners and brand managers have big brand aspirations with small business budgets. So the name of the game from an entrepreneurial stand point is ROI, bang for your buck, added value, or making your dollars stretch. This digital age making it very easy for small businesses to compete with the big mega brands. One of the struggles I come across most when talking with business owners and brand managers is finding creative, but more … Read more
